Virtual Brunch with Actual Nerds – Episode 18

2/11/2021

“Feeling the Love”

February is the month of love. As meeting professionals, we try to point Cupid’s arrows at an event’s audience. We want them to love the program, love the speakers, and love the entire experience. Unfortunately, they may be feeling a little unloved lately. And we all get it. Long distance relationships are hard. Video conferences can only go so far. We want to climb to the tallest mountain top and proclaim our love for the audience, but internet connection is usually pretty sketchy on mountain tops.

So how can event professionals win back the hearts of audience members? Is the nearing promise of the return of in-person meetings enough to weather the storm? How do we woo those who are hesitant to run back to the warm embrace of an in-person meeting? And finally, how do we keep it spicy until that fateful day when we are reunited?

TLDR Version: We are talking about audience engagement.

Special Guest Nerd

Liz Lathan, CMP

CEO of Haute Dokimazo

Liz believes there’s nothing more valuable in an ever-more-disconnected world than engaging people face-to-face for collaboration, ideation, and experimentation to make us better professionals – and that’s okay if face-to-face has to mean on screen for now! Liz has led events and teams for National Instruments, Dell, GasPedal, IBM, and several nonprofit associations. Liz was nominated for the 2018 Event Marketer B-to-B Dream Team and was awarded the 2019 Entrepreneur of the Year from Smart Meetings. Liz is now living the dream with her unjob as not only CEO of Haute Dokimazo but also partner and Chief Experience Officer of Haute Companies, which includes Haute Dokimazo, Haute Rock CreativeHaute SpotHaute Rock Entertainment, and SwagHub.